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T-Mobile fires back at AT&T’s attack ads with a new celebrity spot

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T-Mobile is firing back at AT&T’s latest attack ads. The carrier spat, which recently involved regulators, is heating up again with a new celebrity-filled response.

What’s happening in the great carrier spat

If you’ve seen those recent AT&T ads featuring Luke Wilson, you know they’ve been taking some not-so-subtle shots at T-Mobile. The campaign heavily implies that the Un-carrier’s network claims are, to put it nicely, a bit of a stretch.Well, T-Mobile isn’t just letting that slide. They’ve just responded with their own new national ad spot, this one featuring Billy Bob Thornton. This ad, which reportedly aired four months after their last one, is a direct counter-punch. T-Mobile‘s official stance is that AT&T is just dusting off “old talking points” that “don’t match today’s reality.”In a new report, T-Mobile claims its “Best Network” status is backed by a massive independent study with half a billion data points from real users. The message is clear: they believe their network leadership is “just true,” and their customer growth is the ultimate proof.

Why this advertising battle matters

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This whole thing is more than just your typical “our network is faster” squabble. This specific AT&T campaign was aggressive enough that it actually prompted the National Advertising Division (NAD) of the BBB to get involved, which tells you how seriously these claims are being taken.AT&T’s strategy is clear: create doubt. They want potential customers to second-guess T-Mobile’s heavily marketed 5G leadership. By painting the Un-carrier as unreliable, they hope to stop their own customer bleed.

T-Mobile‘s response is to essentially double-down and point to the scoreboard. They aren’t getting into a feature-by-feature brawl in this ad. Instead, they’re leaning on their third-party data and strong subscriber numbers to say, “Customers are choosing us for a reason, so who are you going to believe?” It’s a classic marketing battle of perception versus data.

My take on this celebrity-fueled fight

Honestly, I’m all for good competition, but these back-and-forth carrier-bashing ad campaigns are getting to be a bit of a mess. For the average person just trying to get decent cell service without overpaying, it’s almost impossible to know who’s telling the whole truth.

There’s no doubt T-Mobile‘s network, especially their mid-band 5G, has become a powerhouse. But let’s be real, AT&T also has a very reliable, robust network that often shines in more rural areas where T-Mobile might not.

This ad war isn’t really for tech-savvy users who check coverage maps. It’s for the millions of people who see a commercial during a football game and make a mental note. Personally, an ad with Luke Wilson or Billy Bob Thornton is never going to be the reason I switch carriers. My advice? Ignore the celebrities, pull up the coverage maps for your specific neighborhood, and check the bottom-line price. That’s the only “truth” that really matters.

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#TMobile #fires #ATTs #attack #ads #celebrity #spot

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Subscribers nationwide should see an improvement in AT&T’s 5G service

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AT&T customers should be excited because today the carrier has pressed the “on button” and its 5G Standalone network is now running nationwide. As we’ve discussed several times, most of the 5G signals that U.S. wireless customers have connected to have come from 4G LTE networks that used 5G radios over a 4G infrastructure. This was done so that carriers could offer 5G service without waiting for new networks to be built. T-Mobile was the first with a 5G Standalone (SA) network which launched in 2020.

5G Standalone networks allow customers to ask for a customized network slice

A 5G SA network is built with a 5G core and is bult for 5G connectivity allowing it to deliver faster upload speeds, lower latency, higher reliability, and special features. One of those features is the ability to offer wireless customers their own, optimized “slice” of the network. Known as network slicing, a wireless firm with 5G SA (such as AT&T) can create a virtual network containing certain characteristics that the customer wants.

Image of AT&T cell tower.Image of AT&T cell tower.

AT&T cell tower. | Image credit-WjacTV

Some customers want a guaranteed low latency level allowing for incredibly fast response times to an input. This would be required for remote surgeries, self-driving vehicles, and real-time gaming. Some customers might demand higher levels of reliability, while others might demand a minimum or fixed amount of upload and download bandwidth. This means that the customer will experience consistent performance even during times of network congestion.

“We put the customer first. Our priority is to provide the best network experience, regardless of the technology. We focus on ensuring every innovation we introduce meets our high standards for quality and reliability instead of rushing something that might not be ready.”

                                    –AT&T

The carrier notes that 5G SA networks have reached a level that AT&T says makes it ripe for nationwide expansion. “This growth is powered by an open and virtualized network, which enables us to scale efficiently and foster collaboration within an open ecosystem of partners. By embracing this open and virtualized network architecture, we are not only modernizing our infrastructure but also unlocking significant advantages for our customers and partners,” the wireless provider said,

AT&T’s 5G RedCap network is also available nationwide

The company has already been using 5G SA for certain services coast-to-coast. And the company says that millions of its subscribers have already been on its 5G SA network and it is expanding availability to its customers “as device support and provisioning allow.” Additionally, AT&T recently announced its 5G Reduced Capability (RedCap) technology, which is also available nationwide. This is a low-bandwidth version of 5G that is perfect for wearable devices. 

With 5G SA now available nationwide on AT&T, the carrier says that it is getting set for the “next wave of innovation, creativity, and connection.” 

Subscribers nationwide should see an improvement in AT&T's 5G serviceSubscribers nationwide should see an improvement in AT&T's 5G service

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#Subscribers #nationwide #improvement #ATTs #service

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Some of AT&T’s “guarantee” ads were just called out for being misleading

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A top advertising watchdog just gave AT&T’s “Guarantee” campaign a mixed report card. While some of its ads were deemed acceptable, others were called out for being misleading about how fast network issues are actually fixed.

AT&T’s “guarantee” gets a reality check from ad regulators

If you’ve watched a lot of TV lately, you’ve probably seen AT&T‘s big ad campaign promising “the connectivity you depend on… or we’ll make it right.” Well, competitor Charter Communications (the company behind Spectrum) wasn’t buying it and filed a complaint with the National Advertising Division (NAD), an industry watchdog.

After reviewing the ads, the NAD came back with a split decision. The more emotional, vague commercials were given a pass, as the NAD figured most people understand a “guarantee” has fine print. However, the ads that ran during March Madness, which specifically promised “Network interruptions fixed fast,” were flagged as misleading.

The NAD pointed out that the guarantee only kicks in after a wireless outage lasts 20 minutes or an internet outage lasts 60 minutes, which isn’t exactly “fast.” The watchdog also told AT&T to stop claiming it was the “first and only” carrier to offer such a guarantee, as it couldn’t prove it.

This is more than just a slap on the wrist

This ruling is a classic example of the fierce competition between carriers. Charter is constantly looking for ways to poke holes in AT&T‘s marketing, and vice-versa. In this case, it found a weak spot.

The ruling forces AT&T to be more transparent about what its big promises actually mean for customers. A guarantee that only activates after your connection has been down for up to an hour isn’t the simple safety net the commercials make it out to be.

This isn’t unique to AT&T, of course. T-Mobile has built its entire brand on network promises and satisfaction guarantees. The difference is always in the details and it’s a reminder to consumers that a carrier’s headline promise is often followed by a long list of asterisks and exceptions.

Fine print always wins, doesn’t it?

Carrier advertising is definitely a battlefield of grand promises and nearly invisible disclosures, so I’m not surprised the “fixed fast” claim got AT&T in trouble. In my experience, when your internet goes out, no amount of time feels “fast.” The fact that you have to wait for a significant outage before the “guarantee” even starts its clock makes the whole thing feel a bit hollow.

This ruling doesn’t necessarily change my opinion on the quality of AT&T‘s actual network, but it definitely makes me more skeptical of its marketing slogans. It’s a perfect reminder of the golden rule for any tech or service purchase: ignore the flashy commercials and read the terms and conditions. A “guarantee” is only as good as the exceptions it lists, and it turns out AT&T‘s has some pretty big ones.

Some of AT&T's "guarantee" ads were just called out for being misleadingSome of AT&T's "guarantee" ads were just called out for being misleading

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#ATTs #guarantee #ads #called #misleading

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AT&T’s new offering pulls out all the stops to simplify your complicated digital world

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It looks like the big carriers are putting a spotlight on business customers right now. First, T-Mobile rolled out a plan packed with perks for companies, and now AT&T is stepping up with something new of its own.

AT&T Business has teamed up with Cisco to launch AT&T Secure Access Service Edge (SASE) with Cisco, a cloud-based networking and security platform built to help businesses of all sizes. The goal is to create powerful, scalable tools that make it easier and safer for companies to keep up in today’s fast-changing digital world.

So, what does this actually mean? By blending AT&T‘s network know-how with Cisco’s advanced networking and security tech, the two companies are delivering a single service that covers a lot of ground. It makes IT simpler to manage, boosts protection against cyber threats, and ensures reliable connections whether your employees are in the office, at home, or on the road.

AT&T says the service is flexible enough to fit different types of organizations – from mid-sized businesses with several branches, to large companies moving away from older systems, and even global enterprises that need extra reliability, scale, and security.

Right now, many businesses rely on a patchwork of tools from multiple vendors, which often leads to gaps in security and complicated setups. AT&T SASE with Cisco aims to fix that by giving companies a cloud-native platform where everything works together.

 

It brings consistent security, smoother app performance, and proactive network management under one roof. On top of that, it comes with zero-trust security, predictive path optimization, and centralized policy enforcement – features designed to cut down IT headaches and keep things running smoothly for employees.

Today’s businesses require solutions that not only enable seamless connectivity but also provide advanced security to protect their devices and data. Our long-standing relationship with Cisco allows us to deliver a unified, cloud-based service that simplifies network management and enhances security for businesses to safely grow and adapt in a rapidly changing environment.

– Shawn Hakl, head of product, AT&T Business, August 2025

AT&T's new offering pulls out all the stops to simplify your complicated digital worldAT&T's new offering pulls out all the stops to simplify your complicated digital world

This is how the new solution works. | Image credit – AT&T

Key highlights of AT&T SASE with Cisco:

  • Multilayer security with Secure Service Edge (SSE).
  • Smart routing and optimization powered by SD-WAN.
  • Full visibility and reporting from the edge all the way to the cloud.
  • Automated security workflows and real-time threat detection.
  • Multi-cloud connectivity for easy integration across different platforms.
  • Simplified IT management with one unified service instead of juggling multiple tools.
  • End-to-end protection for users, devices, and data, no matter where they connect from.

If it still sounds confusing, here is the simple version: it is a new way for businesses to handle both networking and security in one place.

Think of it like this – your team could be spread out everywhere, with some people in the office, some working from home, and others traveling. Instead of relying on separate systems for security and connectivity, this service combines them into one streamlined cloud-based solution.

So, for companies, that translates into:

  • Easier management: fewer tools to juggle, one provider to handle it all.
  • Stronger security: protection follows employees wherever they are.
  • Better performance: apps and services stay smooth and reliable.

AT&T's new offering pulls out all the stops to simplify your complicated digital worldAT&T's new offering pulls out all the stops to simplify your complicated digital world

“Iconic Phones” is coming this Fall!

Good news everyone! Over the past year we’ve been working on an exciting passion project of ours and we’re thrilled to announce it will be ready to release in just a few short months.

“Iconic Phones: Revolution at Your Fingertips” is a must-have coffee table book for every tech-head that will bring you on a journey to relive the greatest technological revolution of the 21st century. For more details, simply follow the link below!

LEARN MORE AND SIGN UP FOR EARLY BIRD DISCOUNTS HERE

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Read the latest from Tsveta Ermenkova

#ATTs #offering #pulls #stops #simplify #complicated #digital #world

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