Sony’s new Xperia phone is the latest to steal from the Pixel

Another phone manufacturer copies the Pixel’s rear camera bar for a new phone model

The Xperia 10 VII will be the first Sony-branded handset to have rear cameras mounted in a horizontal orientation since the OG Xperia 10 was released in 2019. The new model is priced at £399 / €449 and will sport a 6.1-inch OLED display with an FHD+ resolution and a 120Hz refresh rate. Under the hood is the Snapdragon 6 Gen 3 application processor, along with 8GB of RAM, and there is 128GB of expandable storage. That’s right, folks, the Xperia 10 VII is equipped with a microSD slot.

The Sony Xperia 10 VII takes its rear camera design from Google. | Image credit-Sony

Sony also equipped the phone with a…wait for it…a 3.5mm headphone jack. It also features front-facing stereo speakers and a 5,000 mAh battery delivers two-day battery life according to the manufacturer. Color options include white, charcoal, and turquoise.

Sony is still trying to find its way in the smartphone industry

Sony still hasn’t been able to find success in the smartphone industry. It tried 4K resolution displays, kept features that the competition got rid of including microSD support and the 3.5mm earphone jack, but to no avail. It is mindboggling that a company like Sony, which has amassed so much success in the consumer electronics world with the Walkman, PlayStation, and popular lines of video camcorders and digital cameras, cannot make much headway in the smartphone world.

Front and back of the Sony Xperia 10 VII in the three available colors. | Image credit-Sony

Still, Sony continues to take its minuscule share of less than 1% and stays in this business year after year. One of the problems Sony has grappled with is the company’s inability to hook up with a U.S. carrier. The company has done better in Japan, Sony’s home market, capturing 3% to 6% of smartphone sales in the country. Despite having some modicum of success in Japan, Sony’s smartphones still haven’t reached the popularity of Apple and Samsung’s handsets in that market.

If you are interested in buying an Xperia model that isn’t officially offered in the U.S., you might be able to purchase the phone from sites like Amazon, Newegg, and even Best Buy.

The previous model didn’t impress us much

Consider this strange situation: Sony supplies what many phone manufacturers believe to be the top image sensors available, and yet the Xperia line has never been ranked near the top with the iPhone, Galaxy, and Pixel camera systems. 

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