When you think about it, the carriers have control of the typical phone transaction, even if a consumer walks into the store with a certain model in mind. The in-store rep can help point a customer to a specific phone. The big point here is that when an iPhone owner switches carriers, his loyalty to iOS dissipates according to data from Consumer Intelligence Research Partners, LLC (CIRP).
Chart shows that iPhone users who switch carriers are less loyal than other iOS users. | Image credit-CIRP
The recent CIRP survey points this out. Only 79% of iPhone users who changed carriers were loyal to iOS. That number rises to 92% when the iPhone buyer stays with his current wireless provider. Overall, as previously noted, 89% of iPhone users stay loyal to iOS. Conversely, this means that 21% of those leaving their current carrier are switching from iOS to Android. CIRP says that carrier switching occurs more frequently among Android users because of the larger number of compatible phones available. It’s more likely that an Android user will find a great deal with a new wireless firm than an iPhone user.
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